Ticket to ride - EQtwo has a wealth of experience across many business sectors, not the least of which is travel and leisure. Trains, boats, planes and destinations. We love them all. Who wouldn't? Kick off your shoes, slap on the sunblock and chill...
Local campaign that inspired global brand proposition
You had to be there to believe it. We've all heard it said and with British Columbia seeing really is believing...
Some places sell themselves so it shouldn’t take a rocket scientist to create a campaign that portrays the excitement of being a first hand witness.
But such was the impression we made with our beherebc positioning, that when it came to promoting BC as the venue for the 2010 Winter Olympics, beherebc became the central call to action for their global multi-million dollar media campaign.
Easy come. Easy go. Easy life.
When easyCruise launched their Greek Island itineraries, the opportunity seemed too good to miss...
Summertime and the living is easy...one of the most evocative songs ever written was the inspiration behind our brand proposition for Stelios’s product launch.
The best ideas are so often the simplest. Shame the shoot wasn’t as simple. But that’s another story.
Moving in the right direction
Mergers and acquisitions can make brands vulnerable, so you need to accentuate the positive...
Large global fish eats small successful minnow. When Air France KLM bought VLM Airlines and merged it with their regional operation CityJet, there were some concerns that VLM’s highly loyal customer base might feel the award-winning service they had become accustomed to might be under threat.
But a threat can be turned into an opportunity if you take the high ground.
Let nature take its course - and follow it
48 hours to prove you get it. And deliver on it. That was the deadline we were given in our briefing meeting...
Hurtigruten. It may sound like something you could catch. Well listen up! This is one journey you should really try to take. And in our opinion, calling it a cruise seemed to massively undersell the essence of the product.
This is no ordinary cruise but a voyage of exploration that you can undertake along one of the world’s most dramatic coastlines. So that’s what we said.
Travel trade brochure for Hurtigruten - Inspiration Comes as Standard
Every picture tells a story
Enigmatic, mystical, mysterious. Take any one or take them all and turn them into a compelling read...
Tailormade itineraries to one of the world’s most exotic destinations. We all have our own impressions of India but much of it is passed over in favour of more popularist images. See the alternative view though and it becomes even more captivating.
So that’s what we set out to do in their latest brochure.