This is an inside view of one of our clients. A quality product that is renowned as much for its durability as its ability to deliver excellent performance even under extreme pressure. We'd like to think the same could be said of EQtwo...
NGK - when you're the world's no. 1 you have to try harder
Online and offline customer relationships, all fuelled by EQtwo
NGK spark plugs may not be a household name, but in the automotive industry they are one of the most respected brands. On the race track too they deliver the vital spark for Formula One winners.
Meanwhile EQtwo are the power behind their marketing. With bold creative and ground-breaking innovations that leave behind industry conventions, our focus is wholly on forging the deep relationships with customers that NGK depends upon.
Let's hear it for the Garage Gurus!
As the leading brand in its market, NGK has a wealth of expertise to share with its customers
Amongst traders, NGK is one of the most trusted brands in the business. We know this because we've been with them for the past 20 years helping to make this so.
Through smart use of new technologies and trends in consumer interaction, we're exploring every opportunity for customer engagement across all media.
10,000 point guide to customer relationship management
Points really do mean prizes. The Box Clever loyalty scheme reaches thousands of garages across the UK.
Conceived, established and maintained entirely by us, the NGK BoxClever programme has been a huge success. Members trade product boxes for points, redeemable for a range of excellent free gifts online.
Incredibly popular with members, it's no surprise it's now the longest-running loyalty scheme in the UK aftermarket.
Staying in pole position with the latest tech
Keep up to date with the latest Formula One gossip with the NGK Pitboard app
One of the more innovative ways we're employing to reach beyond NGK's traditional market, it leverages the two hottest pieces of tech of our time - the iPhone and Twitter.
NGK Pitboard acts as a springboard to launch NGK customers into the world of social media and increase brand awareness amongst Formula One fanatics who may not already know whose plugs are sparking their favourite driver's engine!
Love at first spark
Have a heart - even robots can get emotional
You might be surprised at the things people can get attached to. Sparks plugs for instance. Strange but true. UK car technicians won’t have a bad word said about their favoured brands and NGK is right up there with the best.
In fact it runs so deep that we thought it likely that even in the future that loyalty would be unshakeable. That’s amore.