We've been making our mark since time began. Struggling to present ourselves in a unique and recognisable way. Stand out from the crowd. Create an identity or branding that is simple yet distinctive.
Creating a winning formula
Umbrella branding that unifies continuing professional development programmes at City University London
The University offers postgraduate CPD courses across many specialist areas, some of which are unique in the UK. The trouble was, there were so many courses in so many different specialist areas that it was not always clear what the routes for development were.
Our branding device used a formulaic representation as it was fitting to the disciplines (Health Sciences) and support the proposition that CPD with City was part of the equation for future professional success.
So close you can't see the join
When it came to creating the new identity for the only airport actually in London, we thought the answer was obvious...
The use of London as a descriptor for airports has over time become somewhat abused. But in the case of London City it hasn’t been said enough. We sought to place greater emphasis on this USP.
Equally important was that the new identity should seek to emphasise not only its proximity but also the seamless travel experience it delivers.
When is a name not a name, when it's your tag
Transforming a Generation is a programme to help young adults develop specific career skills. For greater standout we gave them a distinctive signature
TAG is a charity set up to help 18-24 year old job seekers with no qualifications and limited career prospects. Originally named Transforming a Generation, we thought the abbreviated name more memorable and in tune with the urban environment. It also helped shorten their URL to something more dynamic - tagworks.org.
A flying start pays dividends in the long run
Re-engineering an identity to ensure a new brand positioning takes off...
VLM Airlines was a small regional airline operating between Belgium, the Netherlands and the UK. On the brink of an ambitious route expansion plan, we suggested that VLM's identity no longer fulfilled their brand promise of a progressive, personable airline offering unusually high levels of service.
They agreed. Six weeks later the first aircraft was ready and we had embarked on a complete overhaul - everything from check–in desks to uniforms to vehicles to ticket wallets. It worked. Five years later the airline was bought by Air France KLM.
When you want to get away there's one way to go
Winning the rebranding of one of the most respected names in the UK travel industry should be something to make you jump for joy...
Superbreak is the leading weekend break operator in the UK. Its almost unbroken run of awards from its peers within the travel industry testifies to their stature.
Creating a new identity for such an iconic brand has its inherent dangers. Nevertheless after long research and sensitive development their new branding has been judged a definite success.