This is a glimpse of the lengths we go to for our clients. Five countries, eight ports, 108 locations. Six weeks later we launched a campaign to encourage travel professionals to see the other side of some well-travelled destinations. To deliver on such an
ambitious timeline we adopted
a way of working that was not
only light on its feet, but more
cost effective too...
Selling the empires of the old world
Five countries, eight ports, containing over two millennia worth of history
With a mission to talk to cruise operators first and foremost, we conceived a series of transmedia initiatives designed to promote key ports of Atlantic Europe as cruise destinations.
Our first 'port of call' was to produce a library of high-quality video that could be used across a wide range of media including a website. Designed to look inviting and open, the site is an Aladdin's cave of information and footage.
Digital supported by print brochures
Looking beyond the horizon...
Mobile technology can open your audience to new experiences and engage them in new environments
Adding a richer flavour to the campaign, the Cruise Atlantic Europe iPad app is all about exploring the range of itineraries we created.
Each itinerary reflects particular selling points of the destinations, wrapping the experiences up in a tidy, emotive package.